Kings Campers Earns 2007 Circle of Excellence Award

from Winnebago Industries, Inc.

Kings Campers of 5507 Lilac Ave, Wausau has been recognized as a 2007 Circle of Excellence winner by Winnebago Industries, Inc. To be honored as a Circle of Excellence dealer, Kings Campers excelled in customer satisfaction.

Winnebago Industries established the industry’s first dealer excellence program in 1986 in order to recognize select dealers for excellence in customer satisfaction. At Winnebago Industries’ annual Dealer Days event in Las Vegas, Nevada, 162 dealers were honored with the Circle of Excellence award in recognition of their excellence in customer satisfaction as it relates to the customers’ sales and service experience with the dealer.

“Winnebago Industries and its dealers will always place emphasis on product quality and customer satisfaction,” said Winnebago Industries’ Vice President of Sales and Marketing Roger Martin. “We are exceptionally proud of Kings Campers who has demonstrated excellence in achieving satisfaction with their customers.”

Circle of Excellence scoring is determined by rating dealers in four categories: the Purchase and Delivery Satisfaction study, which is direct customer feedback after the purchase of a motor home; the Customer Satisfaction Study, a survey sent to customers six months after their purchase; a Sales and Marketing Assessment that looks at a dealership’s sales, market share, stocking levels and participation in product training, Dealer Days and the Winnebago Itasca Travelers Club (WIT); and a Service Parts Assessment that evaluates a dealership’s warranty, service training and certified technicians, and traveling customer care.

“For the second year, Winnebago Industries has raised the standard for achieving Circle of Excellence status by increasing the minimum score required on customer satisfaction surveys,” said Martin. “We’re proud to recognize Kings Campers has risen to this challenge in 2007.”

Kings Campers carries the Winnebago® line of motor homes from Winnebago Industries.

Winnebago Industries, Inc. is the leading U.S. manufacturer of motor homes, self contained recreation vehicles used primarily in leisure travel and outdoor recreation activities. The Company builds quality motor homes under the Winnebago and Itasca brand names with state-of-the-art computer-aided design and manufacturing systems on automotive-styled assembly lines.